Privacy Policy

Last updated: June 18, 2026

This Privacy Policy applies to all services provided by Ellis Ridge, reachable at info@ellis-ridge.com and located at Drogendijk 12.

We respect the privacy of our customers and handle personal information confidentially and in accordance with applicable privacy and data protection laws, including, where applicable, the General Data Protection Regulation (GDPR) and applicable U.S. state privacy laws.

Information We Collect

We collect personal information that you provide to us when placing an order, creating an account, contacting customer support, or using our website. This may include:

Full name
Shipping and billing address
Email address
Phone number
Payment information, processed securely by our payment service providers and not stored in full on our servers
IP address and device/browser information
Order and transaction history
Information about your activity and behavior on our website, including through cookies and similar technologies

Purposes for Processing Personal Information

We use your personal information for the following purposes:

To process, fulfill, ship, and invoice your orders.
To provide customer service and support.
To send order updates, tracking information, and relevant service-related communications.
To improve our website, services, product range, and customer experience.
To prevent, detect, and investigate fraud, abuse, security incidents, and unlawful activity.
To send marketing communications, where you have given consent or where permitted by applicable law.
To comply with legal, tax, accounting, and administrative obligations.

Legal Bases for Processing

Where the GDPR applies, we process your personal information on the following legal bases:

Performance of a contract, such as processing and delivering your order.
Your consent, for example for certain marketing communications or non-essential cookies.
Compliance with a legal obligation, such as tax and accounting requirements.
Our legitimate interests, such as fraud prevention, website improvement, customer service, and business administration, provided that these interests are not overridden by your rights and freedoms.

Sharing Personal Information with Third Parties

We only share your personal information with third parties when necessary to provide our services, operate our business, comply with legal obligations, or improve your shopping experience. These third parties may include:

Payment processors and payment service providers.
Shipping carriers, logistics providers, and delivery partners.
Suppliers and fulfillment partners involved in processing and shipping your order.
E-commerce, website hosting, analytics, advertising, and marketing service providers.
Professional advisors, authorities, or other parties where required by law or necessary to protect our rights.

Where required, we enter into appropriate data processing agreements or contractual safeguards with these parties.

We do not sell your personal information for monetary consideration. However, some analytics, advertising, or marketing technologies may be considered “sharing,” “targeted advertising,” or a “sale” under certain U.S. state privacy laws. Where required by law, you may have the right to opt out of such processing.

Because part of our order fulfillment may take place directly through suppliers or fulfillment partners outside the European Economic Area, including China, your personal information may be transferred outside the EEA. Where required, we use appropriate safeguards, such as contractual protections, to help protect your personal information.

Data Retention

We do not keep your personal information longer than necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Order, transaction, tax, and accounting records may be retained for up to seven years where legally required. Customer service communications and other business records may be retained for as long as reasonably necessary to handle requests, resolve disputes, prevent fraud, and comply with legal obligations.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve functionality, analyze website traffic, personalize your experience, and support marketing activities.

For more information, please see our separate Cookie Policy. You can adjust your cookie preferences through the cookie banner where available, or through your browser settings.

Data Security

We take appropriate technical and organizational measures to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

Payments are processed through secure payment providers and encrypted connections. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to:

Access the personal information we hold about you.
Correct inaccurate or incomplete personal information.
Request deletion of your personal information.
Restrict or object to certain processing.
Withdraw your consent where processing is based on consent.
Request data portability.
Opt out of certain marketing communications.
Opt out of certain forms of targeted advertising, sharing, or sale of personal information where applicable law provides such rights.

To exercise your rights, please contact us at info@ellis-ridge.com.

If the GDPR applies to you, you also have the right to lodge a complaint with a supervisory authority. In the Netherlands, this is the Dutch Data Protection Authority, known as the Autoriteit Persoonsgegevens.

Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it.

Contact

Ellis Ridge
Drogendijk 12
Email: info@ellis-ridge.com